Vertaccount started with very humble beginnings.  We started with six people in 2010. Eighty clients and three years later, Vertaccount is certainly going global! We just opened our office in Sydney this month. We sat down with Vertaccount’s founders, Bernice Parsons and Aye Navarro and asked about their thoughts on taking Vertaccount to new shores.

Probably the most obvious question here is, why Australia?

Aye: “Australia is a huge market. Sydney’s economy is 4 times the size of Honolulu. A bigger economy means more businesses. Our value proposition is we can perform the same services at a much lower cost and we eliminate employee turnover. We operate 365 days a year. Sydney’s economy without the mining industry isn’t growing. And a lot of businesses are struggling. Businesses need to save their precious dollars but they need to be serviced continuously and at the level of sophistication and attention that will really help them succeed..”

What do you think are the challenges Vertaccount would face in Australia?

Aye: “We are a new company, so we are completely unknown in Australia. However, we are now developing our affiliate network and we’re developing those rapidly. Our affiliates all have established networks. We also have a pool of Australian advisers. They are allies who will guide us as we navigate the country. On top of that, we just hired a seasoned sales and business development manager to handle our Australian expansion. Those three parties combined will make our barrier to entry as easy as possible. “

Are there any other countries you would like to explore when it comes to broadening VA’s services?

Bernice: “Our vision is to be a boutique global accounting services provider. That’s why our sights are set to Europe and the rest of North America. In fact, our market is the entire English speaking world. We will also develop businesses that are complementary with one another, making our service offering stronger in those markets.”

Aye: “Bernice and I split the world in half, so to speak. Bernice is in charge of developing the business in areas west of Hawaii, while I’m in charge of growing the company in territories to the East of the Hawaiian Islands.”